In our last blog post we listed 15 reasons why parents should participate in their child's school activities. While parents may have many different reasons for lack of participation one of the reasons cited is a lack of a clear understanding/ knowledge of school activities or how they can help as parents. Parents want to know the following
What Parents Want To Hear
The following list is the information that parents said they want to hear most from schools..
What Schools in Zimbabwe Use
Traditionally educators have used various means such as newsletters, notes, report cards and parent- teacher meetings to put forward some of the communication requested. However, a survey found that most parents preferred internet based communications. What was interesting though, was the low ranking of social media platforms such as Facebook, Twitter and WhatsApp which was attributed to the inherent "noise" of these platforms.
What is the Solution?
The solution is an internet based communication that is dedicated to the school and available easily, Schools need to learn from this and change their communication strategies putting an internet based ones on top of the list with social media complementing. A mobile app is a sure way to capture attention and directly communicate with parents all the time.