The Case For Mobile Apps for Business
If you are a business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps and mobile friendly sites have become too important a marketing tool for business owners to do without.
Nearly three-quarters smartphone users check their mobile phones at least once per hour, according to a Gallup survey. Almost all – 90 percent – of that mobile-phone time is now devoted to using apps, analysis reveals. We are now nearing an era where people spend more time looking at their mobile phones than they do watching television. This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses.
If you think that mobile apps are solely for big name brands like CBZ and Ecocash, you are wrong. More and more businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
Benefits of a Mobile App!
Many business owners still think that getting an app is expensive and difficult. They are worried about the need to build different apps for the various platforms customers are on – iOS, Android, Windows and Blackberry. They are unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most business owners don’t have the expertise to build apps themselves.
At NiBytes we answer all those questions and we’ll guide you through the best way to design, develop and market your mobile app to your clients.